Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. After creating a collection of false eyelashes that launched in Dubai Mall’s Sephora, the brand has expanded its range to include foundations, concealers, liquid lipsticks, lip contour pencils, textured eyeshadow palettes – all of which have been instant best-sellers across the globe.